Tuesday, January 27, 2015

Three Great Multimedia Stories

Multimedia reporting is growing up, and these three stories offer readers, customers, and users, an engaging experience:

For "A Changing Mission", San Francisco Chronicle reporters spent eight months interviewing residents of 24th Street about the gentrification of the Mission District. The result? A collection of 13 stories, each offering a unique view of today's San Francisco.

"A Changing Mission" features photography, maps, video interviews, graphs and statistics. It's a great example of what's quickly becoming the standard approach to telling stories with multimedia.




Ditching the traditional lookbook, menswear brand Bush + Leavenworth created a photographic storybook that tells the fictional (and futuristic) story of Mason, a scientist who finds solace in his family's organic farm.

The presentation of Mason's story isn't especially different from the media's approach to multimedia storytelling (there's some parallax scrolling, plus writing and photography), but Bush + Leavenworth is noted for applying it to retail (although, one shouldn't be TOO surprised about this, considering the people behind B+L are largely professional animators and illustrators).

Customers that dig Mason's style can buy it directly through the website.



3. ME-MO Magazine

Available for the iPad, ME-MO Magazine (or "MEmory in MOtion") is the ultimate multimedia experience, and the closest thing to interactive journalism I've seen so far. The free demo (which can be downloaded via Apple's Newsstand) includes "States of Identity", a story that prompts readers to plug in their headphones, and navigate the story by tilting and turning their iPad.


Readers also have the option to skip this feature and scroll through content. However, creating an experience is where MEMO excels. MEMO is loaded with stunning photography, writing, maps, and sound; most of which are interactive in some sense.


The first issue of ME-MO Magazine is available for $10.00 through the app store, and a demo is available for free. For more information about the founding of MEMO, Time Magazine has a nice write-up here.


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